A Wholesome Story

In the pursuit of happiness, It’s Wholesome (previously known as Wholesome Chow) is dedicated to making certified organic, gluten-free, Non-GMO Project Verified, vegan, and kosher food products including: baking mixes and ready-to-eat cookies and brownies. None of It’s Wholesome’s products contain eggs or dairy and are safe for celiacs and those with the top eight food allergies (milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soybeans). We think everyone should be able to enjoy the treats of life.

It’s Wholesome started in 2010 by a health-loving guy, based in the central coast of California. Jeffrey Bailey, the owner of It’s Wholesome, is a life-long surfer, yogi, father, husband, teacher and health enthusiast. He believed there had to be something better for his family and friends to enjoy than what he saw on the shelves. Working with local stores and farmers markets, the one-of-a-kind recipes were brought to the people of his hometown. Turns out, the world wanted it too! It’s Wholesome started from humble beginnings and still remains a family owned business, but is now distributed around the world.

More than a cake, cookie or brownie, we believe there is magic that happens with that first site of that lit up birthday cake, in the Sunday morning giggles over warm pancakes with hair still messy, or when you share a brownie and coffee with a trusted friend. It doesn’t have to be complicated and we are here to prove you can enjoy the treats life provides and feel good about it. Come to the table with us and share a moment.